Yesterday, I delivered my final thesis presentation to the College of Business Honors Advisory Board, a handful of professors, two outside guests, and my biggest supporter through the entire process... literally... my mother. Before even beginning the meat and potatoes of the presentation, I had to let everyone know how grateful I am for her continued support as I devoted my time to my research rather than supporting myself alone. I also owe my thesis advisor, Dr. Neil Hair, a great deal of thanks for his continued guidance and support throughout the project.
I was quite pleased with the turnout and the level of interest the audience showed by actively participating in the question and answer session. The presentation itself was 35 minutes long, followed by a 25 minute Q&A. After the experience provided by Dr. Phil Tyler's professional selling course, speaking in front of a room of people alone for half an hour wasn't as intimidating a thing as one might imagine. I was a bit nervous about the crowd size given the way the college was promoting the event with flyers and the display on its atrium LCD screen, but it turned out as an excellent event.
For more information about what I actually covered in the presentation itself, please see my previous post. While I'll be holding off on releasing my actual findings until official publication of my research, an audio recording of the presentation will be made available on my website soon. From here, my next steps will be to finish drafting up the thesis itself, submit conference papers on it to the American Marketing Association (for an opportunity to present at its annual conference), and try for publication in The Journal of Interactive Marketing. College of Business Honors Program:
American Marketing Association:
The Journal of Interactive Marketing:
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