On Tuesday, 19 December, from 4:30 to 5PM, I will be presenting my thesis research at the E. Phillip Saunders College of Business at RIT. This presentation represents over 300 hours of research time and has been over a year in the making. It will be in the newly completed breakout rooms 1225/1235. Those interested in attending are more than welcome.The title of my thesis is "Marketing Professionals' Perceptions of Personally-Branded Websites." What is Personal Branding, and why should you care?
The fact is, we are branding each other every day. It is human nature to make assumptions about one's past, personality, and attitudes based on his or her physical appearance. Many a personal drama can be attributed to this behavior, to be sure. Personal Branding is the art and science of deliberately controlling others' perceptions about oneself. One need only take a few moments to consider how one does this each and every day (the clothes one wears, one's physique, one's tone of voice, etc). With more and more people using the internet, web pages are increasingly becoming a means by which people may come to conclusions about each other. This is especially true in the context of business, where experts or consultants use personally-branded web pages to sell their services to businesses looking for someone who can be of help. My research examines the thoughts and reactions of marketing professionals from academia and industry to eleven personally-branded websites. See the reactions and conclusions they come to based on everything from the colors of their webpages to the looks on the proprietors' faces in their photos.
Think this doesn't apply to you? Look no further than your own webpage... your Facebook or Myspace profile, your blog, your online journal, or instant messenger profile... this list goes on in more ways than you may realize...
See you on the 19th!
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